Google's New Product Only for Googler's

Google executives, who had promised to cut back on the number of new product rollouts, are at it again.
But the search giant's newest innovation won't ever show up on a consumer's computer screen: The company has created a novel program designed to help its 8,000 workers manage their 6.6 million stock options.
Beginning in April, Google (nasdaq: GOOG - news - people ) employees with vested stock options will be able to sell them directly to a group of financial institutions via an online auction. The idea is to make the value of options clearer to Google employees by offering them new ways to manage risk in a stock that’s been on a tear. The program, called the Transferable Stock Option program, seems to also create a new class of options--those sold by Google employees. Individual investors will not be able to buy the options, and the financial institutions that do purchase them from Google employees will not be allowed to resell them. Employees with vested options will still be able to hold or exercise them and receive Google shares. More Details..